Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
  • crow@beehaw.orgEnglish
    98·
    1 year ago

    Since it already worked with instagram, this was people signing in with their instagram account, checking the app once or twice, and then going back to instagram. The starting numbers where incredibly manipulated because of this single account system between threads and instagram.

    • i_am_not_a_robot@discuss.tchncs.deEnglish
      8·
      1 year ago

      I saw a lot of people excited to try it. Losing 80% of its peak users at this point doesn’t seem like a failure to me. Anybody who was curious was counted as a user. I’m sure fediverse sites have had similar, smaller influxes of new users that create an account to check it out and then don’t come back. It takes some determination to move to another social networking ecosystem.

  • CreativeTensors@beehaw.orgEnglish
    56·
    1 year ago

    I mean if you pay attention most social media inundated with influencers and companies is basically:

    “Buy this, no buy this, buy this instead, spend your money here!” It even leeches into everyday conversations outside of social media.

    Pay attention to how often people talk about buying things and newly released products. Hell, I’ve caught myself contributing to it. It’s kind of gross when you realize how steeped in consumerism nearly everything has become.

  • N-E-N@lemmy.ca
    42·
    1 year ago

    Not sure why anyone wanted a second twitter that’s still made by a big-tech

      • DarkGamer@kbin.social
        30·
        1 year ago

        I don’t understand why someone would choose threads over mastadon, where they could have all the dunking with none of the enshittening.

        • prd@beehaw.org
          17·
          1 year ago

          It’s still too complicated for the layperson to have to navigate. Anything beyond “I have one login at one site that everyone else has” is too much for most.

        • Moohamin12@lemm.eeEnglish
          7·
          1 year ago

          Nobody chose threads. It just got shoved down their throats.

          Also, Mastadon doesn’t have the same marketing these companies do.

    • AnonymousLlama@kbin.social
      5·
      1 year ago

      I’d be keen to give it a go if it were legitimately anyone else besides Facebook. Would have even tried it if Microsoft made a random Twitter clone

    • jarfil@beehaw.org
      3·
      1 year ago

      Well, shareholders, employees and advertisers, wanted it to make money on the users. Even if only 5% users remain, that’s still better than the current interest rates after investment fund’s fees.

      Facebook/Instagram users wanted to check it out, because why not, creating an account was just a couple clicks.

      Everyone else… they didn’t, and from the looks of it, they still don’t.

  • virtualfiber@lemmy.ml
    31·
    1 year ago

    damn, reading the data collected from the Play Store made me finally delete my instagram account. the damn app is a free farm of data. fuck zuck

  • YⓄ乙 @aussie.zone
    30·
    1 year ago

    That’s good news. First it was 50% and now 80%. How bout meta loses 100% of its users.

  • AutoTL;DR@lemmings.worldBEnglish
    27·
    1 year ago

    This is the best summary I could come up with:

    Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch.

    David Carr, a senior insights manager at the analysis company, told us the engagement time based on just U.S. user data was slightly more favorable to Threads, but not by much.

    Back during its 15 minutes of fame, Threads was leveraged as the fastest-growing platform in the history of apps, hitting 100 million user signups less than a week after launch.

    Instagram head Amad Mosseri has also mentioned their intent to connect Threads to the decentralized Fediverse, though whether that drives new-found interest in the app is anyone’s guess.

    It was clear from Thread’s launch that users were desperate for a Twitter alternative away from owner Elon Musk’s unending march toward making the platform a pay-to-play hellscape.

    A big problem with the app was that it simply didn’t include features found in its main competitors, and the company spent years playing catch up, but all in vain.

    I’m a bot and I’m open source!

  • jcrabapple@dmv.pub
    20·
    1 year ago

    This is what happens when you launch with no content discovery features, so you have to whore yourself out and follow anyone and everyone if you want to get any attention. “Content creators” and clout chasers are the primary customer of this service, so without that I don’t know why they’d want to use it.

    • alecrazec@lemmynsfw.comEnglish
      5·
      1 year ago

      “Minimum Viable Product” has been a curse on the industry for so long. This is the clearest example of its failure

      • jcrabapple@dmv.pub
        3·
        1 year ago

        No hashtags, no full text search. Just an algorithmic feed and a following feed, and you can only search users.

        • Nyla Smokeyface@beehaw.org
          1·
          1 year ago

          That’s…really bad 😭 Even Mastodon allows you to search by hashtags (I know it supports full-text search but most instances turn that off because it’s pricey)

          • jcrabapple@dmv.pub
            1·
            1 year ago

            Actually I only pay $20/month for a hosted opensearch server for my Mastodon instance. I think a lot of people on Mastodon are against full text search for ideological reasons.

  • sculd@beehaw.orgEnglish
    19·
    1 year ago

    A lot of people tried it out the first few days. Didn’t found the function they need and left.

    Probably a lot will go back if its fully functional. Honestly cannot believe a Twitter alternative did not launch with chronological feed…

  • Fester@lemm.eeEnglish
    17·
    1 year ago

    I like how they made the logo look like it says “ADS” throughout.

  • Ertebolle@kbin.social
    15·
    1 year ago

    It’s just companies and influencers, nobody else is posting much there. And half of the influencers are only there to try to get you to follow them somewhere else. (feed is absolutely crammed with Taylor “not wearing a mask outdoors in 2023 is literally genocide” Lorenz hawking her new YouTube channel and I don’t even follow her)

    Meanwhile Mastodon continues growing steadily, and I’m getting as much engagement there as I ever did on Twitter with maybe 10% as many followers.

    • BiggestBulb@kbin.social
      3·
      1 year ago

      My one big gripe with Mastadon is that images take absolutely forever to load if they have even a marginal amount of pixels. I scroll art often and I’m left waiting for greater than a minute for these things to load (and I’m on a very, very fast connection).