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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

  • richEnglish
    13·
    10 months ago

    deleted by creator

    • SokathHisEyesOpen@lemmy.mlEnglish
      49·
      10 months ago

      They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it’s completely unrelated to the risks of smoking.

      • richEnglish
        121·
        10 months ago

        deleted by creator

      • wisplike_sustainer@suppo.fiEnglish
        11·
        10 months ago

        Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn’t healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.

      • Rikudou_Sage@lemmings.worldEnglish
        51·
        10 months ago

        The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.