Deflation could put pressure on retailers and brands to drive more volume, debut innovative products and find other ways to cover costs such as higher wages.

Key Points

  • As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
  • Yet some industry watchers predict deflation for food at home later this year.
  • Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
  • Echo Dot
    4·
    10 months ago

    I was actually thinking the other day I don’t actually like McDonald’s food, except the milkshakes, I just go there all the time.

    I would genuinely rather just go to pizza hut, it’s basically the same price these days and at least you get more food for your money.