Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.
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Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.
The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.
Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.
“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.
What you mean the Star Trek streaming service with some extra stuff no on cares about?
Originally we went to get to watch RuPaul’s Drag Race but it doesn’t have the current season even though its the main attraction. Then when I saw that some Star Trek wasn’t on it we canceled within a week.
Are you outside the US? I thought Netflix got all the Trek series everywhere outside of the US, but this was back when Discovery was first coming out so my info may be out of date. I just download the stuff to avoid jumping through these hoops and avoid ads.
It’s the Yellowstone Cinematic Universe Channel. And it’s only a matter of time before they force the Star Trek shows to bridge the gap.