Google is feeling pretty pumped about a new way of showing you ads on YouTube
www.androidauthority.com
Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

      • PrettyFlyForAFatGuyEnglish
        27·
        8 months ago

        whats that got to do with youtube?

        if you’re exclusively using peertube, why are you complaining about ads on youtube?

    • jkrtn@lemmy.mlEnglish
      9·
      8 months ago

      So? Creating videos isn’t free, but few creators are receiving money worth the time they put in.

      They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.

      • PrettyFlyForAFatGuyEnglish
        22·
        8 months ago

        The people you watch on yt get a higher amount from premium viewers.

        the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.

        so if we get rid of all the ads on the platform where does the money to run the platform come from?

    • Marcbmann@lemmy.worldEnglish
      52·
      8 months ago

      So many people in this comment section are pissed that YouTube isn’t both free and ad-free. It’s mind blowing.

      Yes, YouTube is a business and exists to generate revenue.

      • PrettyFlyForAFatGuyEnglish
        61·
        8 months ago

        i’d get it if people were complaining about ads being added to paid subscriptions. i cancelled my prime subscription for exactly that reason.

        But people whinging about having to watch ads on a service they’re not paying for has always struck me as weird

        • Marcbmann@lemmy.worldEnglish
          31·
          8 months ago

          Yeah, completely agree. But this is also Lemmy. The majority of users are either a communist or almost a communist. And usually have a pretty bad understanding of what that even entails. Generally they just want everything to be free or paid for by someone else.

          • dufkm@lemmy.worldEnglish
            3·
            8 months ago

            The majority of users are either a communist or almost a communist.

            I was 97% communist at the last measurement. I think I will get the final 3% any day now, God willing.

    • paholg@lemm.eeEnglish
      3·
      8 months ago

      I pay for YouTube. I’m mildly optimistic that this won’t make it into the paid version, but I also wouldn’t be surprised if it does.

      I’ve already had to cancel Amazon Prime after they made the base tier have ads, but continued to show ads after paying extra for ad-free.

      • ikidd@lemmy.worldEnglish
        1·
        8 months ago

        It’ll get there. They’re boiling the frog. If you’ll pay now to get rid of ads, you’ll pay more to get rid of them when they show up, until you can’t pay more and then you’ll watch the ads.