BrikoX@lemmy.zipM to Technology@lemmy.zipEnglish · 2 months agoNetflix to take on Google and Amazon by building its own ad servertechcrunch.comexternal-linkmessage-square11fedilinkarrow-up166arrow-down13file-text
arrow-up163arrow-down1external-linkNetflix to take on Google and Amazon by building its own ad servertechcrunch.comBrikoX@lemmy.zipM to Technology@lemmy.zipEnglish · 2 months agomessage-square11fedilinkfile-text
Netflix is launching its own ad tech platform only a year and a half after entering the advertising business.
minus-squareelvith@feddit.delinkfedilinkEnglisharrow-up8arrow-down1·2 months agoIt’s only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves. Sure it takes a bit of work to get customers and such, but when you’re a company of that size with that many customers, it shouldn’t be that hard.
It’s only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves.
Sure it takes a bit of work to get customers and such, but when you’re a company of that size with that many customers, it shouldn’t be that hard.