It’s not clear why they don’t just serve ads in the API and require them to be displayed, or implement profit-sharing with 3rd party devs (as in, they pay reddit a portion of their income from ads/subscriptions). The only clear reasons would be for control and to pump up numbers for the IPO.
It’s not clear why they don’t just serve ads in the API and require them to be displayed, or implement profit-sharing with 3rd party devs (as in, they pay reddit a portion of their income from ads/subscriptions). The only clear reasons would be for control and to pump up numbers for the IPO.
They’re likely more interested in control than revenue.