Air New Zealand has abandoned a 2030 goal to cut its carbon emissions, blaming difficulties securing more efficient planes and sustainable jet fuel.
The move makes it the first major carrier to back away from such a climate target.
The airline added it is working on a new short-term target and it remains committed to an industry-wide goal of achieving net zero emissions by 2050.
The aviation industry is estimated to produce around 2% of global carbon dioxide emissions, which airlines have been trying to reduce with measures including replacing older aircraft and using fuel from renewable sources.
Yep. Any promised future targets are just marketing hype.
Then: “Eco-friendly is really trending now, we’ll base our image around that”
Now: “It’s more profitable to drop the eco targets, so were dropping them”
It needs long term planning to make any change. So the key difference is between populist rhetoric and action, even if that action doesn’t bare fruit immediately.
Right, and what I’m saying is there’s basically zero incentive for corporations to ever take action, because SAYING you will be doing it has all the image, PR and revenue benefits, but without needing to even ACTUALLY do it. And then later you just quietly forget about it, like this.
The only way companies will ever take action is if governments legally mandate them to (and even then maybe not!)