Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • Echo Dot
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    27 days ago

    I think that’s a very broad statement. If you need a license to reproduce a piece of art then you need a license in order to feed it into an AI surely. itd the same thing, it’s training the AI to create works similar to that. At the very least they should compensate you for training their AI for them.