From a consumer perspective, video consumption is passive, thus more easier. Also, many people don’t like to read very much or are scared away by what looks like bigger amounts of text.

From a creator perspective videos are in some cases easier or maybe “fun” to make. Structuring content as text really well is not easy and if done right the content might be boiled down to a few sentences - in which case maybe people notice that they don’t actually have much to say. Also, with video content, the content becomes more creator-centric alone by having to narrate something.

From my personal perspective, when I look for information alone, I will always prefer a carefully written book or article in place of a video. If I’m looking for easy and passive entertainment, then I’ll prefer the video.

That said, everyone can take whatever they like most and works better for them. But people shouldn’t be expecting me to open/watch a video just because that’s what works best for them, because that doesn’t work for me. Also, I personally often listen to music while reading.