Recently, there’s been some bad news out of Detroit. Ford’s backing off on some upcoming EV models, including a three-row SUV many had been looking forward to, and will instead be focusing more on hybrids. GM has been having different problems with software, recently laying off 1,000 developers after a string of Silicon Valley types failed to acclimate to more traditional corporate culture.
While these companies would like to have us all believe that making EVs and software for EVs is simply too hard, other companies like Tesla and Rivian have been doing a lot better. Tesla is now making more EVs than anybody, even beating out ICE models in some segments. Rivian is still climbing the profit ladder, but is selling software to Volkswagen, a pretty good sign that “legacy auto” is struggling in odd ways while newcomers are having no problem churning out EVs.
So, we need to ask ourselves why these established players are struggling while newcomers are doing just fine.
Kay, Ford sales improved by 1%, 5% was their trucks. They sold a total of 23,957 EVs. To put it in perspective, Tesla sold 443,956 EVs. Tesla sales are down because Elon is an asshat.
I’ll say it again, make something people want to buy.
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Improvement percentage doesn’t mean much when you sold 24k EVs compared to 443k.
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