A cocktail of problems has hit the wine industry, including demand falling as more people drink craft beer.

The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.

It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.

Overproduction and the cost of living crisis are also hitting the industry.

Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.

  • The Snark Urge@lemmy.worldEnglish
    4·
    10 months ago

    I’d love to know how much more demand they could have created by spending that money giving away the wine at a big event where a single sommelier teaches wine appreciation to the masses. Create future customers instead of trying to manipulate markets, I say. Especially when you’re selling something addictive.