Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

200,000 users abandon Netflix after crackdown backfires::Aussies have spoken, and the results are not looking good for Netflix. A new report reveals why users are turning to streaming competitors.

  • MuffinHeeler@aussie.zoneEnglish
    441·
    1 year ago

    We split an account between 4 households, paying a quarter each. When the crackdown happened, 2 including my house cancelled and the 3rd paid for the extra user. So they halved their users from our account, but increased revenue anyway. Seems like a win for them.

    • CitizenKong@lemmy.worldEnglish
      5·
      1 year ago

      It’s only a short-time gain though. With a shared account between 4 households, chances that one of them is actively using the service is much higher than with only 2 users. If a service is used less and less, chances are increasing it’s going to get canceled (especially now that prices are soaring while wages are not increasing accordingly).

    • Mr_Dr_Oink@lemmy.worldEnglish
      25·
      1 year ago

      Do you mean they increased their revenue overall? Despite losing 2 households of viewers because of the increase in individuals paying for it outside of your 4 households?

      Because you said 2 households dropped out and the other 2 paid more each. But that would still total to the same amount of money to netflix but a lower viewership, which affects their engagement stats and might get more netflix originals cancelled or other shows dropped.