Yes the heroic, relatable, goofy ass space imperialists serve an evil empire that destroys whole worlds, all while quoting war poetry and the unity of humanity…and sometimes they crack jokes, there it is, we found your satire on the hypocrisy and mundane evil of imperialism, is that not obvious enough, does every character need to shout “I’m a fascist!” every other line?
this is literally the most confusing way to do satire ever and it’s obvious in your literal paragraph. They aren’t just making them superficially look heroic, they literally created a cosmological structure where being anything except a war criminal ends up with you either corrupted or murdered, and despite this they consistently portray space marines doing generous and heroic things despite fundamentally being little Hitler meat mechs. It is not good satire to make the people you’re satirizing actually material do good in your world even if you try to counterbalance it with obscure war crimes they do no one will read (in the contrary, it makes it look apologetic of war crimes)
lmao you’re just taking the worst interpretations by the chud members of the fandom at face value, the confusion arises when you let chuds relay the lore to you instead of engaging with it yourself
No, the whole “cosmological structure” argument chuds and leftists use to justify their likes and dislikes about the setting is exploded nonsense at this point, it’s not 2008, the lore and storytelling has moved on
The setting has been restructured since 2017, many of the chuds were not happy about it and online culture critical leftists just never bothered to update their takes
It is not good satire to make the people you’re satirizing actually material do good in your world even if you try to counterbalance it with obscure war crimes they do no one will read
No, that is good satire because it’s describing how actual human beings operate and not simple caricatures, and if your concern is simply there are people who are not smart enough to get that, then that’s not the satire’s or your problem, stop obsessing at how chuds interpret shit and develop your own interpretation
No, that is good satire because it’s describing how actual human beings operate and not simple caricatures, and if your concern is simply there are people who are not smart enough to get that, then that’s not the satire’s or your problem, stop obsessing at how chuds interpret shit and develop your own interpretation
I concede your other points but I disagree with this. Real people in Hitlerite positions (cops, Nazis, colonialists…) rarely if ever do the kinds of good acts we see Space Marines portrayed as doing in bolter porn type stuff. It is a simple fact that GW markets to Nazis and actually growing a conscience and telling them to fuck off is not useful for their budgeting.
Yes, the setting is arguably (even objectively) a good satire of fascism. But if you don’t still see how many problematic elements there are (main genderqueer rep being evil sex demons, evil sex demons being a thing, unwillingness to have women space marines despite the lack of actual reasons, and a lack of genuine mockery of fascist elements in lore (as in, they are almost never the butt of a joke except in a way that makes them seem edgy and “cooler” to certain groups of people), not to mention the fundamental reactionary nature of (most) grimdark, the South Park-es que insistence that everyone involved is actually equally bad and there’s no good guys and they can’t exist)…
Than you’re either purposely ignoring a lot of what’s going on just so you don’t have to acknowledge it’s a fandom full of shitty people that was developed on purpose for money, or just didn’t know about those things in the first place.
Edit: If the cosmology allows people to not be murderers,removeds, or war criminals, then where are the nonremoved non-war-criminals? I can understand them not having much relevancy, but they should still be a notable faction that has lots of attention paid to them due to their uniqueness in the setting. So like, what, it’s possible for random individuals to think good thoughts and then get shot? That doesn’t help, it just implied that revolutionary thinking is impractical. Making it not possible by just not writing it is hardly an improvement over making it not possible mechanically.
I agree there are problematic elements, most exemplified by the whole “no girls allowed” nonsense so much of the fandom engages in (tho the addition of female Custodes has been a welcome development) and the Slaanesh faction, which is in dire need of more fleshed out characterization
But I don’t agree with there being a genuine lack of mockery of fascism, there’s just so much to pick from, take for instance this single excerpt from one of the most popular space marine novels, where the undoubted protagonist of the novel slaughters alien refugees, the point is absolutely obvious, and the satire is blatant, the space marines literally lose their humanity as they descend into bloodlust, if a nazi looks at that and thinks COOL then who gives a shit, 99% of people reading that excerpt understand what’s being described
Mockery of fascism that leans on how evil it is fundamentally fails because that is the point of fascism. Many believers unironically are aware of these things and subscribe to them exactly because they view them as necessities, not because of outside forces, but vaguely gestures human nature or something.
As long as space marines are Epic Tier Iron Man Shiny Cosplay and/or Tacticool Secret Agent that’s on every piece of promo art and game art for the game, no amount of lore-based satire will have any relevancy. Warhammer 40k is fundamentally a visual game first and while the in-universe diegetic reality may be that the space marines are actually evil and therefore the writers aren’t complete fascists, the company still pumps out toy after toy and book after book that portrays these clean, shiny, but still human and Cool imperial soldiers while having all of their significant opposition be seemingly purposely inhuman, faceless beings (even the Eldari have full face helmets that are shaped weirdly) or grotesque monstrosities, it will still be a Hitlerite game through and through. No fascist cares how evil they’re portrayed as long as they come out looking cool, because people care about that, and they know they care about that. When it comes to the “new wave” of terminally online Hitlerites, making themselves seem good comes later, once they collect enough support to make it happen. And also why would anyone read the lore when they could actually play the game
People do not get into Warhammer 40K for the boxart or even the figurines, they get into it because of the LORE, that’s not an in-universe diegetic reason, that is the literal motivation for why people in the real world consume this product, it’s pure nerd shit distilled, it’s Verhoeven, it’s Hellraiser, it’s Dune, its Isaac Asimov meets gothic horrors meets Lovercraft meets Moorcock
Aesthetics does not define art alone, what matters is what is being said, what is the nature of the satire, the critique, the presentation being shown thru in-universe elements and characters, and for that 40K can’t be “Hilterite” for the simple reason that FASCISTS DO NOT MAKE FUN OF THEMSELVES and that crtitical mockery is present even in the most bolter porny, tacticool crap produced by GW and certainly present in the actual worthwhile productions
Again if the expectation is you can’t make satirical anti-fascist art without guaranteeing every single nazi out there will get it and hate it then frankly no one can make any anti-fascist art whatsoever
The whole point of online discourse around Starship Troopers wasn’t that Verhoeven shouldn’t have made the film, the point is fascists are brain-dead and their opinions of art should ever be taken seriously, let alone form the reactionary crux of how leftists should create and interact with art themselves
If a fascist likes it, I can’t like it, well ok, have fun with that
If a fascist likes it, I can’t like it, well ok, have fun with that
I never said this???
you can enjoy it perfectly fine while still acknowledging the original text has a problematic degree of fascism apologia in it. You don’t have to just drop everything you enjoy because Hitlerites have their hands in it, otherwise you wouldn’t enjoy anything because our entire culture is tainted by shitty people
People do not get into Warhammer 40K for the boxart or even the figurines, they get into it because of the LORE, that’s not an in-universe diegetic reason, that is the literal motivation for why people in the real world consume this product,
uhhh no i’m pretty sure people get into the miniatures game for the cool miniatures and not because of the obscure lore books 10% of the game’s playerbase actually reads
i care about this stuff because i like the game, because i don’t want it to be easy for fascists to just post weird hitler memes using it’s characters, or for them to push marginalized people out of our spaces without anyone noticing. this sort of “no actually we already have changed enough” mindset is fundamentally just a defeatist acceptance of their intrusion
Aesthetics does not define art alone, what matters is what is being said, what is the nature of the satire, the critique, the presentation being shown thru in-universe elements and characters, and for that 40K can’t be “Hilterite” for the simple reason that FASCISTS DO NOT MAKE FUN OF THEMSELVES and that crtitical mockery is present even in the most bolter porny, tacticool crap produced by GW and certainly present in the actual worthwhile productions
hard disagree, again, mockery that relies on “these people are wrong and evil” doesn’t work in this case. the people it is mocking are not affected by this criticism, their beliefs are fundamentally in strength and performance. without needling their strongman personas and aesthetics it’s a toothless satire, just like it would be if it only focused on making fun of those aesthetics without criticizing their ideology. and as long as the people they’re fighting are always just as evil if not more so it’s pointless regardless
Again if the expectation is you can’t make satirical anti-fascist art without guaranteeing every single nazi out there will get it and hate it then frankly no one can make any anti-fascist art whatsoever
you don’t have to guarantee anything, just if you have a thriving hitler follower community in your game’s playerbase you may have taken a wrong step with your satire somewhere
The majority of fans literally cannot afford the miniatures lmao, I was serious when I said the majority of the fandom are in it for the lore, not simply books or comics, but youtube, video games, TV shorts, the wikis, the tabletop game is in a firm last place for the simple reason it’s freakin expensive as a hobby, people don’t have hundreds of dollars to spend on this shit. And even then, why would anyone buy a specific min if they don’t care about the backstory behind the figures? And this has become especially true after the success of Space Marines 2
Also those lore examples I gave aren’t simply representative of “10% of lore books nobody reads” they’re representative of the vast majority of the lore, you can keep asserting without proof that the mockery “doesn’t work in this case. the people it is mocking are not affected by this criticism” when in reality the 40K chuds are famous for doing nothing but complaining that their faction is unfairly being represented as incompetent, evil, and gross. The fascists who like this game are affected by the critique because they’re constantly whining about it and throwing fits every time new lore about their favorite faction drops, again to the point where that whining becomes the butt of countless memes
Again I think you’re letting the chuds lead you by the nose when it comes to this franchise, is GW trying to have it’s cake and eat it too with the way they unduly focus so much of the narrative on the imperium at the expense of other factions, along with their obsession with tacticool aesthetics, yes absolutely, it’s a capitalist game company. But the satire, the mockery, and anti-fascist subtext are still fully intact and still pissing the chudy fans off to the point they have to rely on fan fiction to get their nazi rocks off, fan fiction that is widely mocked among a fandom that isn’t exactly all that progressive
Warhammer 40K isn’t the kind of satire that’s gonna hit bullseye 100% or even 80% of the time, that wasn’t even true during the 80s, but considering the wasteland of anti-fascist satire out there, I’ll take my cool 75% hit ratio thank you very much
Ok with seeing you spelling out your opinion very explicitly I probably shouldn’t have argued that much. Yeah the satire definitely still exists. I do disagree that it’s entirely effective or great satire -a lot of plot elements including the “recently” reintroduced Guilleman make it really difficult to peace apart. But I don’t think you would think it’s perfect either. And you’re right that chuds are basically always only coping by thinking the setting actually fully validates them. I just think the satire could be improved without dumbing it down, and obviously I believe the issue with why it hasn’t been improved in these more effective ways is because GW can’t really afford to make the cognitive dissonance of their (as you have pointed out relative minority) of miniatures-game players too great when they see the shiny tacticool man game box
The setting has been restructured since 2017, many of the chuds were not happy about it and online culture critical leftists just never bothered to update their takes
I might be missing something, but how did it get restructured in ways that invalidate those takes? If anything, the Indomitus-era Imperium is portrayed as more heroic than before. Like okay the Imperium was in decline but now the fascist ubermensch Roboute Guilliman shows up and starts reforming things to improve it. Ten thousand years of steady technological decay due to the dogmatism of the Mechanicus is undone because Cawl was working on a bunch of new tech in his secret base.
I disagree that Indomitus-era Imperium has been portrayed as more “heroic”, simply more competent and only in so far as it concerns Guillliman and even then there’s an interesting juxtaposition between his more “progressive” views and the reality of the Imperium, which defines the whole rebrand; storylines involving the High Lords of Terra revolting against his rule, a huge ass defeat in the Arks of Omen campaign, the Chronostrife breaking out simply because Gulliman wanted to reform the calendar…imperial incompetence and malice is on full display in all those storylines
The tension between the revived primarch and the brutal nature of the imperium creates these opportunities for interesting storytelling and it can’t simply be reduced to “Generalismo Roboute is back and has fixed the Imperium”, like memes aside that’s not what the lore is presenting, the whole point of the character now is centered around his frustration born from the fact that even with all his primarch powers all he’s managed to do is temporally stabilize half of the imperium while the other is in literal hell, that’s it, occasional military competence so the whole setting doesn’t collapse, that’s literally the full extent of the so-called “heroics” being presented…meanwhile the rest of the lore looks like the excerpts I shared above with both of those novels taking place under the Indomitus rebrand
The point of this restructuring from GW’s point of view was to create two imperiums for the fans, the noble bright imperium that Guilliman has saved (that’s still fascist af) and the nasty, brutal, mockery of fascism imperium that people who watch too many pop culture critical youtubers keep demanding…I mean half the empire is literally called Imperium Nihlus now, like how many anvils does GW need to drop on the setting before leftists get off their high chairs about this goofy ass tabletop game
I disagree that Indomitus-era Imperium has been portrayed as more “heroic”, simply more competent and only in so far as it concerns Guillliman and even then there’s an interesting juxtaposition between his more “progressive” views and the reality of the Imperium […]
The point of this restructuring from GW’s point of view was to create two imperiums for the fans, the noble bright imperium that Guilliman has saved (that’s still fascist af) and the nasty, brutal, mockery of fascism imperium that people who watch too many pop culture critical youtubers keep demanding
Right but that’s the problem: Guilliman is just a more competent fascist, and a more “noblebright” setting with the Imperium as the protagonist faction is a setting that says “fascism works, the Imperium just need to do it better”. As for the excerpts you linked, neither seem meaningfully different in tone from the older lore imo. IIRC Horus Rising has Loken being a space fascist but feeling kinda bad about it occasionally, and that was written back in 2006.
It’s also worth noting that only an extreme minority of fans are actually reading the books, and while Dante might be popular enough that a good chunk of SM bookreaders see it, Warhammer Crime is a niche within a niche. I would hazard to guess that a majority of the fanbase engages with the setting through youtube lore channels, video games, and memes, and if you go into the communities that pop up around those parts of the fandom, they get all kinds of reactionary. Imo that means that GW still has to go further in purging the chuds, which means continuing to make the space fascists look less cool. The problem here is that SM are by far the most popular faction and they absolutely will not do anything to risk losing them money.
You have an interview about the split Imperiums being a deliberate choice to make two different settings for different parts of the fanbase or something? I’ve never heard that and tbh it sounds like it’s giving GW way too much credit when it seems like they don’t generally plan the lore carefully because it’s a vehicle to sell minis and, as you say, a goofy ass tabletop game that fans take far more seriously than the creators.
this is literally the most confusing way to do satire ever and it’s obvious in your literal paragraph. They aren’t just making them superficially look heroic, they literally created a cosmological structure where being anything except a war criminal ends up with you either corrupted or murdered, and despite this they consistently portray space marines doing generous and heroic things despite fundamentally being little Hitler meat mechs. It is not good satire to make the people you’re satirizing actually material do good in your world even if you try to counterbalance it with obscure war crimes they do no one will read (in the contrary, it makes it look apologetic of war crimes)
lmao you’re just taking the worst interpretations by the chud members of the fandom at face value, the confusion arises when you let chuds relay the lore to you instead of engaging with it yourself
No, the whole “cosmological structure” argument chuds and leftists use to justify their likes and dislikes about the setting is exploded nonsense at this point, it’s not 2008, the lore and storytelling has moved on
The setting has been restructured since 2017, many of the chuds were not happy about it and online culture critical leftists just never bothered to update their takes
No, that is good satire because it’s describing how actual human beings operate and not simple caricatures, and if your concern is simply there are people who are not smart enough to get that, then that’s not the satire’s or your problem, stop obsessing at how chuds interpret shit and develop your own interpretation
I concede your other points but I disagree with this. Real people in Hitlerite positions (cops, Nazis, colonialists…) rarely if ever do the kinds of good acts we see Space Marines portrayed as doing in bolter porn type stuff. It is a simple fact that GW markets to Nazis and actually growing a conscience and telling them to fuck off is not useful for their budgeting.
Yes, the setting is arguably (even objectively) a good satire of fascism. But if you don’t still see how many problematic elements there are (main genderqueer rep being evil sex demons, evil sex demons being a thing, unwillingness to have women space marines despite the lack of actual reasons, and a lack of genuine mockery of fascist elements in lore (as in, they are almost never the butt of a joke except in a way that makes them seem edgy and “cooler” to certain groups of people), not to mention the fundamental reactionary nature of (most) grimdark, the South Park-es que insistence that everyone involved is actually equally bad and there’s no good guys and they can’t exist)…
Than you’re either purposely ignoring a lot of what’s going on just so you don’t have to acknowledge it’s a fandom full of shitty people that was developed on purpose for money, or just didn’t know about those things in the first place.
Edit: If the cosmology allows people to not be murderers,removeds, or war criminals, then where are the nonremoved non-war-criminals? I can understand them not having much relevancy, but they should still be a notable faction that has lots of attention paid to them due to their uniqueness in the setting. So like, what, it’s possible for random individuals to think good thoughts and then get shot? That doesn’t help, it just implied that revolutionary thinking is impractical. Making it not possible by just not writing it is hardly an improvement over making it not possible mechanically.
I agree there are problematic elements, most exemplified by the whole “no girls allowed” nonsense so much of the fandom engages in (tho the addition of female Custodes has been a welcome development) and the Slaanesh faction, which is in dire need of more fleshed out characterization
But I don’t agree with there being a genuine lack of mockery of fascism, there’s just so much to pick from, take for instance this single excerpt from one of the most popular space marine novels, where the undoubted protagonist of the novel slaughters alien refugees, the point is absolutely obvious, and the satire is blatant, the space marines literally lose their humanity as they descend into bloodlust, if a nazi looks at that and thinks COOL then who gives a shit, 99% of people reading that excerpt understand what’s being described
And here we have GW literally making allusions to 20th century lynchings of black Americans in a scene describing the lynching and burning alive of suspected “mutants”, I mean come on how blatant does the satire have to get before we acknowledge, just because there are nazis in a fandom doesn’t mean the writing caters to them, because it certainly doesn’t in those examples I gave
Mockery of fascism that leans on how evil it is fundamentally fails because that is the point of fascism. Many believers unironically are aware of these things and subscribe to them exactly because they view them as necessities, not because of outside forces, but vaguely gestures human nature or something.
As long as space marines are Epic Tier Iron Man Shiny Cosplay and/or Tacticool Secret Agent that’s on every piece of promo art and game art for the game, no amount of lore-based satire will have any relevancy. Warhammer 40k is fundamentally a visual game first and while the in-universe diegetic reality may be that the space marines are actually evil and therefore the writers aren’t complete fascists, the company still pumps out toy after toy and book after book that portrays these clean, shiny, but still human and Cool imperial soldiers while having all of their significant opposition be seemingly purposely inhuman, faceless beings (even the Eldari have full face helmets that are shaped weirdly) or grotesque monstrosities, it will still be a Hitlerite game through and through. No fascist cares how evil they’re portrayed as long as they come out looking cool, because people care about that, and they know they care about that. When it comes to the “new wave” of terminally online Hitlerites, making themselves seem good comes later, once they collect enough support to make it happen. And also why would anyone read the lore when they could actually play the game
People do not get into Warhammer 40K for the boxart or even the figurines, they get into it because of the LORE, that’s not an in-universe diegetic reason, that is the literal motivation for why people in the real world consume this product, it’s pure nerd shit distilled, it’s Verhoeven, it’s Hellraiser, it’s Dune, its Isaac Asimov meets gothic horrors meets Lovercraft meets Moorcock
Aesthetics does not define art alone, what matters is what is being said, what is the nature of the satire, the critique, the presentation being shown thru in-universe elements and characters, and for that 40K can’t be “Hilterite” for the simple reason that FASCISTS DO NOT MAKE FUN OF THEMSELVES and that crtitical mockery is present even in the most bolter porny, tacticool crap produced by GW and certainly present in the actual worthwhile productions
Again if the expectation is you can’t make satirical anti-fascist art without guaranteeing every single nazi out there will get it and hate it then frankly no one can make any anti-fascist art whatsoever
The whole point of online discourse around Starship Troopers wasn’t that Verhoeven shouldn’t have made the film, the point is fascists are brain-dead and their opinions of art should ever be taken seriously, let alone form the reactionary crux of how leftists should create and interact with art themselves
If a fascist likes it, I can’t like it, well ok, have fun with that
I never said this???
you can enjoy it perfectly fine while still acknowledging the original text has a problematic degree of fascism apologia in it. You don’t have to just drop everything you enjoy because Hitlerites have their hands in it, otherwise you wouldn’t enjoy anything because our entire culture is tainted by shitty people
uhhh no i’m pretty sure people get into the miniatures game for the cool miniatures and not because of the obscure lore books 10% of the game’s playerbase actually reads
i care about this stuff because i like the game, because i don’t want it to be easy for fascists to just post weird hitler memes using it’s characters, or for them to push marginalized people out of our spaces without anyone noticing. this sort of “no actually we already have changed enough” mindset is fundamentally just a defeatist acceptance of their intrusion
hard disagree, again, mockery that relies on “these people are wrong and evil” doesn’t work in this case. the people it is mocking are not affected by this criticism, their beliefs are fundamentally in strength and performance. without needling their strongman personas and aesthetics it’s a toothless satire, just like it would be if it only focused on making fun of those aesthetics without criticizing their ideology. and as long as the people they’re fighting are always just as evil if not more so it’s pointless regardless
you don’t have to guarantee anything, just if you have a thriving hitler follower community in your game’s playerbase you may have taken a wrong step with your satire somewhere
The majority of fans literally cannot afford the miniatures lmao, I was serious when I said the majority of the fandom are in it for the lore, not simply books or comics, but youtube, video games, TV shorts, the wikis, the tabletop game is in a firm last place for the simple reason it’s freakin expensive as a hobby, people don’t have hundreds of dollars to spend on this shit. And even then, why would anyone buy a specific min if they don’t care about the backstory behind the figures? And this has become especially true after the success of Space Marines 2
Also those lore examples I gave aren’t simply representative of “10% of lore books nobody reads” they’re representative of the vast majority of the lore, you can keep asserting without proof that the mockery “doesn’t work in this case. the people it is mocking are not affected by this criticism” when in reality the 40K chuds are famous for doing nothing but complaining that their faction is unfairly being represented as incompetent, evil, and gross. The fascists who like this game are affected by the critique because they’re constantly whining about it and throwing fits every time new lore about their favorite faction drops, again to the point where that whining becomes the butt of countless memes
Again I think you’re letting the chuds lead you by the nose when it comes to this franchise, is GW trying to have it’s cake and eat it too with the way they unduly focus so much of the narrative on the imperium at the expense of other factions, along with their obsession with tacticool aesthetics, yes absolutely, it’s a capitalist game company. But the satire, the mockery, and anti-fascist subtext are still fully intact and still pissing the chudy fans off to the point they have to rely on fan fiction to get their nazi rocks off, fan fiction that is widely mocked among a fandom that isn’t exactly all that progressive
Warhammer 40K isn’t the kind of satire that’s gonna hit bullseye 100% or even 80% of the time, that wasn’t even true during the 80s, but considering the wasteland of anti-fascist satire out there, I’ll take my cool 75% hit ratio thank you very much
Ok with seeing you spelling out your opinion very explicitly I probably shouldn’t have argued that much. Yeah the satire definitely still exists. I do disagree that it’s entirely effective or great satire -a lot of plot elements including the “recently” reintroduced Guilleman make it really difficult to peace apart. But I don’t think you would think it’s perfect either. And you’re right that chuds are basically always only coping by thinking the setting actually fully validates them. I just think the satire could be improved without dumbing it down, and obviously I believe the issue with why it hasn’t been improved in these more effective ways is because GW can’t really afford to make the cognitive dissonance of their (as you have pointed out relative minority) of miniatures-game players too great when they see the shiny tacticool man game box
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I might be missing something, but how did it get restructured in ways that invalidate those takes? If anything, the Indomitus-era Imperium is portrayed as more heroic than before. Like okay the Imperium was in decline but now the fascist ubermensch Roboute Guilliman shows up and starts reforming things to improve it. Ten thousand years of steady technological decay due to the dogmatism of the Mechanicus is undone because Cawl was working on a bunch of new tech in his secret base.
I disagree that Indomitus-era Imperium has been portrayed as more “heroic”, simply more competent and only in so far as it concerns Guillliman and even then there’s an interesting juxtaposition between his more “progressive” views and the reality of the Imperium, which defines the whole rebrand; storylines involving the High Lords of Terra revolting against his rule, a huge ass defeat in the Arks of Omen campaign, the Chronostrife breaking out simply because Gulliman wanted to reform the calendar…imperial incompetence and malice is on full display in all those storylines
The tension between the revived primarch and the brutal nature of the imperium creates these opportunities for interesting storytelling and it can’t simply be reduced to “Generalismo Roboute is back and has fixed the Imperium”, like memes aside that’s not what the lore is presenting, the whole point of the character now is centered around his frustration born from the fact that even with all his primarch powers all he’s managed to do is temporally stabilize half of the imperium while the other is in literal hell, that’s it, occasional military competence so the whole setting doesn’t collapse, that’s literally the full extent of the so-called “heroics” being presented…meanwhile the rest of the lore looks like the excerpts I shared above with both of those novels taking place under the Indomitus rebrand
The point of this restructuring from GW’s point of view was to create two imperiums for the fans, the noble bright imperium that Guilliman has saved (that’s still fascist af) and the nasty, brutal, mockery of fascism imperium that people who watch too many pop culture critical youtubers keep demanding…I mean half the empire is literally called Imperium Nihlus now, like how many anvils does GW need to drop on the setting before leftists get off their high chairs about this goofy ass tabletop game
Right but that’s the problem: Guilliman is just a more competent fascist, and a more “noblebright” setting with the Imperium as the protagonist faction is a setting that says “fascism works, the Imperium just need to do it better”. As for the excerpts you linked, neither seem meaningfully different in tone from the older lore imo. IIRC Horus Rising has Loken being a space fascist but feeling kinda bad about it occasionally, and that was written back in 2006.
It’s also worth noting that only an extreme minority of fans are actually reading the books, and while Dante might be popular enough that a good chunk of SM bookreaders see it, Warhammer Crime is a niche within a niche. I would hazard to guess that a majority of the fanbase engages with the setting through youtube lore channels, video games, and memes, and if you go into the communities that pop up around those parts of the fandom, they get all kinds of reactionary. Imo that means that GW still has to go further in purging the chuds, which means continuing to make the space fascists look less cool. The problem here is that SM are by far the most popular faction and they absolutely will not do anything to risk losing them money.
You have an interview about the split Imperiums being a deliberate choice to make two different settings for different parts of the fanbase or something? I’ve never heard that and tbh it sounds like it’s giving GW way too much credit when it seems like they don’t generally plan the lore carefully because it’s a vehicle to sell minis and, as you say, a goofy ass tabletop game that fans take far more seriously than the creators.