When science showed in the 1970s that gas stoves produced harmful indoor air pollution, the industry reached for tobacco’s PR playbook – (November 2023)

In 1976, beloved chef, cookbook author and television personality Julia Child returned to WGBH-TV’s studios in Boston for a new cooking show, “Julia Child & Company,” following her hit series “The French Chef.” Viewers probably didn’t know that Child’s new and improved kitchen studio, outfitted with gas stoves, was paid for by the American Gas Association.

While this may seem like any corporate sponsorship, we now know it was a part of a calculated campaign by gas industry executives to increase use of gas stoves across the United States. And stoves weren’t the only objective. The gas industry wanted to grow its residential market, and homes that used gas for cooking were likely also to use it for heat and hot water.

[…] The gas industry relied on Hill & Knowlton, the same public relations company that masterminded the tobacco industry’s playbook for responding to research linking smoking to lung cancer. Hill & Knowlton’s tactics included sponsoring research that would counter findings about gas stoves published in the scientific literature, emphasizing uncertainty in these findings to construct artificial controversy and engaging in aggressive public relations efforts.