Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.
The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.
In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.
But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.
Where aren’t they close to that?
In Australia they were at 70:30 Recycled:Virgin PET, 30 years ago when I toured the plant, all of their water products are 100% now (but they’re pretty flimsy, not sure the mount franklin bottles would hold up under ‘shaken up coca coca’ pressures)