I think it’s the marketing. Everything has to me monetized or giggified and it’s hard for us to just do stuff for no good reason (like collect and/or shoot guns). We’ve got to justify by protecting ou family from the zombie apocalypse or crime waves or something.

I think a lot of it is whistling in the dark as well. Our powerlessness coupled with hyper individualism and lack of social support makes for some pretty uncomfortable truths.

Plus the grab bag of racism and misdirected class fear.