Yesterday, I wrote an article covering all the Nintendo Switch 2 leaks from CES and online, and now Nintendo has finally released a statement addressing them. Nintendo responded to the Japanese pub…
Why are companies so awkward and dumb and “corporate”. Just lean into it and score some fan points.
“We know it can be fun to speculate and people are excited about whatever information they can get about the next Switch; but we’ve got a lot of amazing things we’re working on and it will be worth the wait”.
The speculation is free buildup and helps create demand anticipation. Leaks and speculation like this are great advertising. It only becomes bad when the leaks and speculation created are better than what the actual product is, or a lot worse than the product is.
If the speculation was going around that it would be backwards compatible with all former Gameboy cartridges and include free downloads of any Nintendo games older than 5 years, Nintendo would quickly release the real specs/info.
That also implies that there is more to get excited about. It’s entirely possible that the leaks have completely stolen the thunder of their big reveal.
I also suspect that when they say “not official”, what they really mean is “not final”. i.e. These are prototypes, and could change by the time it’s officially announced. They could also be contractually limited from statements, in a “we can neither confirm nor deny” kind of way.
I do agree with your larger point that their press release left something to be desired.
It’s Nintendo, It didn’t like any of their consoles have been particularly sophisticated for their time. We pretty much know everything about the new switch already, because they’re not going to reveal any new tech, because they never reveal any new tech.
What big reveal? Lol… the screen is a little bigger and the joycons attach differently. Not really much to get excited about, other than the improved performance.
Why are companies so awkward and dumb and “corporate”. Just lean into it and score some fan points.
“We know it can be fun to speculate and people are excited about whatever information they can get about the next Switch; but we’ve got a lot of amazing things we’re working on and it will be worth the wait”.
The speculation is free buildup and helps create demand anticipation. Leaks and speculation like this are great advertising. It only becomes bad when the leaks and speculation created are better than what the actual product is, or a lot worse than the product is.
If the speculation was going around that it would be backwards compatible with all former Gameboy cartridges and include free downloads of any Nintendo games older than 5 years, Nintendo would quickly release the real specs/info.
Usbourne effect
That also implies that there is more to get excited about. It’s entirely possible that the leaks have completely stolen the thunder of their big reveal.
I also suspect that when they say “not official”, what they really mean is “not final”. i.e. These are prototypes, and could change by the time it’s officially announced. They could also be contractually limited from statements, in a “we can neither confirm nor deny” kind of way.
I do agree with your larger point that their press release left something to be desired.
It’s Nintendo, It didn’t like any of their consoles have been particularly sophisticated for their time. We pretty much know everything about the new switch already, because they’re not going to reveal any new tech, because they never reveal any new tech.
What big reveal? Lol… the screen is a little bigger and the joycons attach differently. Not really much to get excited about, other than the improved performance.