Ads are everywhere, but I don’t think I’ve ever bought something because of an ad. If anything they steer me away from their product. The amount of money, effort and bandwidth required to get all of these ads in front of my eyes only to be completely useless must be staggering.
I’ll fully admit to being susceptible. I bought something the other month from an Instagram ad that was definitely very targeted at whatever data of mine they were selling 🥴
That particular thing actually was an amazing purchase and functioned exactly as it appeared in the ad, which was shocking. I’ve definitely made plenty of impulse purchases from ads where that was not the case.