Unity has temporarily closed its offices in San Francisco and Austin, Texas and canceled a town hall meeting after receiving death threats. The company made the call as a precaution against possible retribution after it announced a contentious change to its business model this week.
I’m sure there’s a PR playbook somewhere with a flowchart that says, did you screw up really badly and you look like the villain? - yes - There’s public outrage? - yes - say there’s death threats