Just personally disgusting how toughness is now bought these days.
I feel as though American masculinity is so consumer based now. The right hair cut, the right clothes, the right hobbies, the right truck, the right stupid accessories for that stupid truck
For a lack of a better word my mind goes to the name “Weak” when I see these assholes. Weak and dependent on their big oil fetish.
They buy their toughness and masculinity instead of earning it through challenge, personal growth, and respect.
I’m sick of the urban assault vehicle crew. Often the normal thing men do where I live is buy a truck, buy some racks and accessories, but some stupid cooler and strut around like Rambo peacocks.
It’s a terrible image to show kids. I hate it
Rant over
It’s mostly marketing right? “Buy this thing to show you are a real tough man.” “This truck can tow more than other trucks, and you’ll never tow jack shit” etc
personally I think that’s half the picture.
Culture says men need to model off each other in a pack mentality, and marketing feeds off that.
Also add right wing toxicity into the mix. You need to be a “big tough guy” or people will think you might be gay. Which is the worst thing ever.