• Final Remix@lemmy.world
    link
    fedilink
    English
    arrow-up
    56
    arrow-down
    1
    ·
    1 year ago

    Sunk cost. The price for these “premium” cars is sillyz and the features don’t work. But people wouldn’t pay such a price for unfinished crap, right? Right?! So they justify it to themselves and get defensive.

    • Aceticon@lemmy.world
      link
      fedilink
      English
      arrow-up
      13
      ·
      edit-2
      1 year ago

      Also a lot of people will treat any shitty-shit consumer piece of crap as being part of their “personal identity” (an effect very purposefully created and used in the marketing strategy of lots of brands) and that is much more so for something which is way more expensive than pretty much all consumer gadgets out there and which people most definitelly are seen with (in some ways its almost a cross between a 2nd skin and a home away from home).

      As soon as people treat something as part of their identity, any criticism of it is felt as a criticism of they themselves, which depending on the social environment and maturity of the individual, can be taken as an attack.

      • markr@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        We are trained to this. For decades we both consume ‘brands’ and are ourselves ‘branded’.

      • CaptainAniki@lemmy.flight-crew.org
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        4
        ·
        1 year ago

        The rise of lifestyle brand marketing and the internet go hand-in-hand.

        There’s a reason why everyone under 30 cares more about their online persona than real life relationships.