The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
I guess my real problem with this is how underhanded they seem to be with the information they collect. I know they need to pay the bills, but they could definitely be more upfront and open about what they gather on people.