Ripples Through Reddit as Advertisers Weather Moderators Strike
www.adweek.com
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

  • SaintPaul@beehaw.org
    682·
    2 years ago

    I cancelled my Reddit premium today. I was hesitant because I was in the $30/yr and didn’t want to get rid of that pricing since it’s $50 now. But I’m liking the fediverse and the quirks that comes with it. Will cancelling make an impact? Probably not. But I’d rather not support them if they’re not going to give me a choice on which app I use.

    • whitehatbofh@beehaw.org
      40·
      2 years ago

      Earnest question, what did the $30/year get you? I never gave them a penny out of my own pocket, didn’t know why I would.

      • SaintPaul@beehaw.org
        301·
        2 years ago

        It gave you 700 tokens a month. So you could give out awards to posts. It also removed ads. But I used Apollo and old.reddit(don’t know if ads are placed here) so it didn’t exactly benefit me much.

        • TimeVortex@startrek.website
          19·
          2 years ago

          I also cancelled my Reddit premium. I was using Apollo so the no ad thing was not a factor and I never used my tokens. But I used reddit a lot over many years and wanted to contribute. Currently I am avoiding reddit and trying out Lemmy. Will decide before Jun 30 whether to delete posts/comments/account. I have also resrrected an RSS app which I had not been using for quite a while.

          • Eddie Hitler@lemmy.world
            9·
            2 years ago

            I never had premium. But I deleted my 8-year account today. I took a screenshot as I was using power delete suite. I was tempted to make a throwaway account and post it to some of their subreddits that are still trending and see if I could start some kind of stupid little movement. Maybe they think a little bit longer if they start seeing people delete long-term accounts. And I’m sure there are lots of accounts out there that are much longer term and much higher Karma than me. Actually sacrificing some of those accounts could actually make a difference.