Matthew Benavides, vice president of marketing for Peacock, says the strategy for releasing “Five Nights at Freddy’s” in both theaters and on the streaming platform came down to one thing: no one uses Peacock, and even Peacock subscribers forget they subscribed to it.
I wonder how many millions of dollars they made just from “people who signed up to watch The Office then completely forgot about it.”
I did the same thing with Paramount and Strange New Worlds.