They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
A lot of it comes down to the messenger too. The younger people that I know prefer iMessage, green bubbles are like repellant to them. If android could get their shit together and make a similar app without doing the typical Google thing of fracturing it into five apps later on, then they might actually win some of the younger market share.
Teens don’t care about having a cohesive messaging app. The green vs blue bubble stigma has nothing to do with the usability of the app. It has everything to do with blue bubbles being a signifier of status because Apple = more expensive in people’s minds. Google has to penetrate that first.
It dominates the rest of the world due to cheap android phones being available there and many of them can’t buy Apple phones for cheap.
For example: India , where I come from, people can’t afford iPhones so they buy the cheaper android phones. But literally every single person buys an iPhone as soon as they can afford it. iPhone market was really low in the past because you couldn’t even buy it there. Now that the used iPhone market is growing there, a lot of people prefer buying a used , relatively cheap and reliable iPhone over a new cheaper android phone.
Market penetration is the issue. Not that people over there love android over iPhones.
this is bang on right. In south america, everyone rocks the chinese androids, but if they can afford or get an iphone during a visit to the states they jump on it.
They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
I think smartphone is losing battle for them. Maybe research on the Next big thing .
A lot of it comes down to the messenger too. The younger people that I know prefer iMessage, green bubbles are like repellant to them. If android could get their shit together and make a similar app without doing the typical Google thing of fracturing it into five apps later on, then they might actually win some of the younger market share.
Teens don’t care about having a cohesive messaging app. The green vs blue bubble stigma has nothing to do with the usability of the app. It has everything to do with blue bubbles being a signifier of status because Apple = more expensive in people’s minds. Google has to penetrate that first.
It dominates the rest of the world due to cheap android phones being available there and many of them can’t buy Apple phones for cheap.
For example: India , where I come from, people can’t afford iPhones so they buy the cheaper android phones. But literally every single person buys an iPhone as soon as they can afford it. iPhone market was really low in the past because you couldn’t even buy it there. Now that the used iPhone market is growing there, a lot of people prefer buying a used , relatively cheap and reliable iPhone over a new cheaper android phone.
Market penetration is the issue. Not that people over there love android over iPhones.
Everyone there loves iPhones over android.
this is bang on right. In south america, everyone rocks the chinese androids, but if they can afford or get an iphone during a visit to the states they jump on it.