Hear me out Europeans, Latin Americans: WhatsApp is good, however, you’re at the mercy of Facebook, and Facebook already said that it’s bringing ads to it. RCS brings modern messaging features agnostic to apps of platforms. Apple, GSM, and Google will work together to improve the universal standard and add e2e encryption, and potentially more features. So it’s a win for mobile communications as a whole. Yeah, a bigger deal in the US, but significant abroad nonetheless.
It’s definitely a plus to have it, that’s for sure. But in Europe it’s just so standardized with whatsapp… nobody will switch. 90% of the people don’t even know about RCS. In fact, most don’t even consider sms to be an option, even though everyone has unlimited sms plans nowadays, simply because it used to be 9ct per text in the 2000s, and then suddenly whatsapp came along and nobody ever looked back since.
So in the end, it won’t change a lot, unless whatsapp stops existing.