I am an automatic updates on all my Apple devices, and tonight my AW SE got WatchOS10.
I am shocked and disappointed.
The most basic and used feature has disappeared, you cannot swipe between watchfaces anymore! Is this not the core feature of the Apple Watch? Configure yourself a bunch of watch faces, stylish or packed with information, whatever fits the situation, add complications freely, and then swipe between them with ease?!? This is the core functionality of my Apple Watch, the feature I use at least a dozen times per day. Poof, it is gone. Decide yourself for one Watchface, or go into the menus every time to change it.
Honestly, this change has moved me from thinking about what is going to be my next Apple Watch to thinking about which brand of smartwatch I want to try next. If I wanted a product where the manufacturer was making changes for change’s sake, I‘d use my Windows machine.
Of course Apple cares about their customer satisfaction. Having satisfied return customers made them the most valuable company on the planet. In some cases they are stubborn for a number of years before reversing unpopular changes (like removing HDMI and SD from the Macbooks), but in the end customer satisfaction is the foundation of the company.