I know people who have bought the AW for show (“hedonistic reasons”), and they inevitably get bored and stop using it or change. IMO its primary purpose if for its features to integrate into your life. Exercise for me primarily (and yes, I’ve been much more regular/committed and fitter since owning them), but also maps, music, timers, weather, not needing to raise your phone every time a message arrives etc. Improved? Transformative.