Proactive NSFW due to underwear discussion.
Calvin Klein, 2 Xist and even Jockey make thongs for men. Is this a niche product/market, or an untapped goldmine?
I’ve tried a few different brands and am arguably a convert. I personally don’t wear slacks or more office oriented clothing, so the thinner fabrics aren’t a huge concern for my undies lines or lack thereof. The support is pretty solid, so that helps. Main drawback in my opinion is the stigma that remains attached and equates to either thongs being either strictly for women or gay men.
What say you?
I say wear what you like when it comes to underwear. If you want to wear full long Johns under your pants then don’t let anyone stop you, and the same goes for thongs, tighty whities, boxers, and everything in between. In th ink what major brands are realizing is there is an untapped market for additional styles and men are comfortable enough to at least try them. Companies like cocksox have made actual men’s thongs for years, amongst many other styles (actual meaning designed for all day wear, not just a night in with a significant other). That is to say it was possible to find them for a bit if you looked, it’s just more recently that you don’t really have to look to find them in places which I think means they are more than just a fad.