I started this job where I take photos of clothes for a brand’s website, e-commerce stuff, white background.
I am having a really difficult time matching the colors of the clothes to the colors of real life.what I do is shoot raw, white balance mood is flash.and in Photoshop I play with color balance, saturation… until I get the color I want.it can take me about an hour to reach the right color for each piece and it can be really exhaustingbut I am pretty sure there is an easier way, or some tips to make it easier for me.
I edit on my MacBook Pro 2017 13-inch retina display, color LCD.
I don’t use a gray card because I shoot raw so I believe I won’t need it (correct me if I am wrong).
I try to pick a gray spot in the photo to adjust the white balance but it’s not enough.
for lighting, I use two strobe lights from both sides, pointing down to the object.
I don’t use a gray card because I shoot raw so I believe I won’t need it (correct me if I am wrong).
You need a Color target.
If you really want accuracy you also need to calibrate your display, and have the target in each shot.
But if your lights are consistent, you only need to really make a target for the specific lens/camera/lights you are using. Note the WB from that target, and always set it to the same
And you can simply apply it, and it will be pretty good as long as you don’t really mess with the colors.