I remember reading them back in the early 90s (Robin Hood: Prince of Thieves, Far and Away, Back to the Future). They don’t seem to be a thing anymore (or am I just not noticing them).
As an aside I remember liking them but I was a preteen at the time so maybe they were terrible and I just liked the movies.
I read one for Mean Girls a few years ago. The novelization of Battle Royale has a forward that talks about the concept. They are less common now because home media provides an easy way for people to reexperience the movie. That wasn’t that case for most of the history of cinema