My theory is
People buy it because it “beginner friendly” like it always IPhone 7,8,9,12 or 12s,13s etc than Android confusing line up of names and products like the Fold samasung
And the interface also good for beginner “to the point its childly easy to navigate and feel”
When I was on android I found myself paying more and more at each upgrade cycle to get the quality and support I wanted. I realised I was looking to pay Apple money but not get Apple standard. So I bought an iphone. Never looked back.