These specific prices are based on a single rumor, and even that was only “up to” $200 increases. Even if this latest “confirmation” were accurate, it could easily be $50 increases. A month ago Apple released a major update to the Mac Studio but kept the price the same, unveiled the 15" MacBook Air at a reasonable price, and dropped the price of the 13" MacBook Air. That doesn’t really sound like a company that’s about to announce a ~15% price increase to their most popular product but rather one that’s being quite sensitive to price pressure on buyers.
I would argue that because the iPhone is their most popular product, they will do it.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price
I don’t really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you’d expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.
I’d say that 90% of Americans purchase their cellphone on a Carrier Payment Plan. It’s the most affordable way to do it. And usually they also trade their old phone in for some money to get their new phone for less. And with chronic iPhone users, they usually get like, 800 dollars or so for trading their last Gen iPhone in, so they never actually pay full price for their shiny new iPhone.
These specific prices are based on a single rumor, and even that was only “up to” $200 increases. Even if this latest “confirmation” were accurate, it could easily be $50 increases. A month ago Apple released a major update to the Mac Studio but kept the price the same, unveiled the 15" MacBook Air at a reasonable price, and dropped the price of the 13" MacBook Air. That doesn’t really sound like a company that’s about to announce a ~15% price increase to their most popular product but rather one that’s being quite sensitive to price pressure on buyers.
I would argue that because the iPhone is their most popular product, they will do it.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.
I don’t really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you’d expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.
The average person will never need more than the 256gb iPhone. And, everyone buys their phones on a Payment Plan anyway.
Everyone?
I’d say that 90% of Americans purchase their cellphone on a Carrier Payment Plan. It’s the most affordable way to do it. And usually they also trade their old phone in for some money to get their new phone for less. And with chronic iPhone users, they usually get like, 800 dollars or so for trading their last Gen iPhone in, so they never actually pay full price for their shiny new iPhone.
It’s fun to make up stats in your head.