I also think there’s a certain…let’s slide into whiskey, for a minute. Whiskey affectionados, the ones who know when to spell it with or without an E, own their own glencairn glasses and such, tend to dislike Crown Royal effectively because it’s a basic bitch whiskey. There’s way more exciting whiskies out there than Crown. Crown Royal sells a LOT of whiskey, a lot of it to people who don’t even recognize it as whiskey. In their mind, “it’s Crown Royal.”

So the whiskey critic who went to booze school and got a master’s degree in liquoroloy will pan it, and folks who just want something easy to drink over rocks or to booze up a diet coke will read the expert review and say “This man is obviously a rock chewing idiot.”