We’ve all heard the stupid meme. “Millennials would have more money if they didn’t order so much avocado toast!”
But when was the first time you can honestly say you saw avocado toast on a menu? I’m a millennial, live in a town of about 500k, and I didn’t see avocado toast at any restaurant until like 2 years ago? Wellll after the meme came out.
Was it a boomer psyop to get millennials hankering for some avocado toast, and then poof! it’s on the menu after critical media saturation of millennial’s obsession with it?
Am I insane? I’ve been seeing avocado toast on menus for years. Granted, I was living in California at the time, but still. I feel like Dunkin donuts introduced avocado toast to their menu like three years ago.
I’m not really a “brunch” guy, but I feel like every breakfast spot I’ve been to since 2015 has done avocado toast.
I live in Baja California, where avocado is a popular daily staple and not a luxury item. Ever since I can remember you could go to a taco stand, any taco stand, and each taco came with a heaping large spoonful not of guacamole, but of thick, unadulterated avocado paste.
Only recently did avocado toast start appearing in menus of upscale breakfast cafes, and these also come with poached eggs and locally fancy stuff like asparagus. Quite nice, actually, I like to drizzle olive oil on top, also a couple of slices of prosciutto on the side.
Bruh I saw avocado toasts everywhere in Russia in 2016 when I did a semester abroad. (And craft beers and most of them weren’t even IPAs!) I am pretty sure we had them in Germany around that time too, but it is harder to pinpoint when it started (a semester abroad is an easier time reference to remember).
There was also a lot of avocado toast in summer 2018 Portland and Seattle. (And craft beer but most of it were IPAs.)
An ex and I used to jokingly sing “avocados from Mexico” because that was an advertising jingle, and she definitely ate avocado toast all the time. We broke up in 2013, so it had to be kinda popular before then.