There is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month* that you can sign up for here.

Then there is a price change you damn dimwit, you just gave the shitty tier the same pricing as the old normal tier, and amped up the normal tier by $3.00. I absolutely hate the wording for this, you just know it was to be able to not release the ad membership at a lower price.