I think it will have the opposite effect people want. It will drive traffic to reddit to see the funny pics, it wont suddenly stop the masses using reddit, a garbage experience has to occur for that.
But it will get them talking, which is the main point of it. Regular people will wonder why the sub is full of John Oliver, letting them find out about the API changed and everything.
It might get a short bump in traffic, but I don’t see traffic increasing on the longer term because of this. And it certainly does spread awareness while also reducing advertising value.
I think it will have the opposite effect people want. It will drive traffic to reddit to see the funny pics, it wont suddenly stop the masses using reddit, a garbage experience has to occur for that.
But it will get them talking, which is the main point of it. Regular people will wonder why the sub is full of John Oliver, letting them find out about the API changed and everything.
It might get a short bump in traffic, but I don’t see traffic increasing on the longer term because of this. And it certainly does spread awareness while also reducing advertising value.