Because games took a very noticeable turn for the worse when microtransactions were introduced. Go play some older games and they’re full of secrets and unlockables. Not only did you get much of the very same content, for free, but it was usually a lot more fun and engaging to find/collect everything than just forking over some money. It’s not just games either, the entire business model of declining quality so they can sell you the same things over and over again for more and more money is permeating everything in society and people are getting really ticked off.