This is a repost. I am not the original author (see disclaimer at the bottom).
Background
Supernatural is a CW show about two brothers, Dean and Sam, running around fighting monsters and having a lot of angst and drama with each other. It was goofy some episodes, serious in others, and tried to tackle complicated issues within the episodes. It also featured two conventionally attractive white guys. So you can see why it got popular pretty fast.
It got especially popular on Tumblr, which was the hotbed of all fandom discourse for the longest time on the internet. It was so popular on there, that it became one of the Big Three: Supernatural, Dr. Who, and Sherlock. It was one of the biggest shows on the entire internet, and it was very popular with teenage girls.
The Rise of Destiel
When it first came out, the shipping community of tumblr, a.k.a all of Tumblr, was kind of a mess, because there weren’t many non-heterosexual ship options for them, as that’s what Tumblr prefers over anything else. So the shippers made one of the first popular incest ships on the internet, Wincest, out of pure desperation. And if you weren’t into Wincest, then you just didn’t get a lot of room in that part of the fandom.
See Wincest in it’s earliest forms on Fanfiction.net Wincest was in the many of the first fics in the Supernatural tag on Ao3
Wincest was so big it was even referenced in the show, when Dean and Sam visit a Supernatural(the in-universe book series about their lives written by a man with prophetic visions) Convention and meet two gay lovers who cosplayed as them.
Wincest was undethronable, until it was dethroned. When Season 4 premiered we were introduced to a new conventionally attractive white boy, Castiel. You see, Castiel was an angel who raised Dean from hell, making them basically soul-bonded forever. Even from the very beginning, he went on about how he and Dean has a special connection, and it really helped that Dean was way more popular than Sam on the show, despite Sam starting out as the main character.
You can see the progression, Wincest was dead, long live Destiel. The fics flooded Ao3, which was now the dominant fanfic site, and each new one spawned ten more based on it. The fandom blazed past everything else, with the most popular fic Twist and Shout reaching over 34,000 total kudos and 1,187,975 hits.
The popularity of the Ship boosted the show into the stratosphere on Tumblr, who finally had their gay ship to drool over. Destiel became fandom canon. One example of the many multi-gif posts made to glorify it
The show was peaking. Many girls I knew in middle school were obsessed, with the show and the pairing. Also me, I was also completely obsessed. I was very much in love.
The GayBaiting and The Fall
A lot of this section is directly ripped from this 2014 article, so please give it a read for more context.
The showrunners noticed, how could they not? They also noticed if they played upon the idea that Dean could be a lil’ gay, let the show reference Castiel being so in love with him, and use a lot of romcom tropes, and maybe TELL THE ACTOR FOR CASTIEL (MISHA COLLINS) TO PLAY CAS LIKE A “JILTED LOVER” WITH DEAN, then they could drive the fandom into a frothing mess.
Queerbaiting was born on the back of this show. Queerbaiting refers to when a show teases a gay relationship for clout but never confirms it so they can have deniability. Supernatural proves that if you want a show to be popular, going to the gays never fails. Again, and Again, and AGAIN, the show teased the atmosphere between them. Just go back to the manips post and feel it.
But as time went on, and the show continued, and nothing changed or got confirmed, people on tumblr started losing interest. Newer shows to queerbait with came out, real homosexual relationships started to happen. Voltron. The shows fandom started to repress their Supernatural days and move on, especially as supernatural started entering it’s 12th season. A new era had begun…
… …
Season 15, episode 18
Season 15 was the last season of Supernatural ever, everyone looked upon this with relief, glad it was finally ending and the cast could move on. I actually started to pay attention to Supernatural in this season, out of pure interest for where it would go. The fandom made jokes about how funny it would be if they actually confirmed Destiel this season. Believe it or not, I actually thought it would happen because of Supernatural reaching the era of the Gays, 2020.
And then, episode 18 aired on the 5th of November. And then, Castiel started giving a speech about Dean, while looking directly into his eyes, and then he says, I Love You.
And then he gets dragged down to super mega ultra hell for experiencing a moment of true happiness.
What I want you to do is visit this link, https://www.tumblr.com/search/supernatural, or this one, https://www.tumblr.com/search/destiel, and scroll for a bit.
Because there’s no way I can possibly condense for you the pure mixture of hilarity and fucking insanity the entire website devolved into. I’ll try but I seriously don’t think a single writer could capture the wild west of Tumblr at this point.
It started small, the Destiel tag was #9 on trending, every Supernatural blog in existence was reblogging and going crazy. And then people who had repressed their Supernatural memories noticed something was going on. And then popular blogs noticed what was going on. And then everyone on the entire website noticed something was going on. Tumblr refugees on Twitter noticed.
Tumblr became a supernova.
The Fallout
People were crying because it finally happened
People were making fun of them for immediately killing their gay character
People made fun of Jensen Ackles for looking extremely constipated during the confession
They make fun of the confession scene a lot
Blogs that hadn’t posted in years reanimated.
And on top of all of this, other shit was completely going down. Georgia and Pennsylvania flipped colors. A fake Putin rumor spread. Hetalia was coming back. Season 5 of Sherlock was coming back(another queerbaiting show). MHA Spoilers
show spoiler
Dabi was confirmed to be Touya todoroki
Here’s a really funny video recapping some of the insanity
Tumblr rose from the dead to and everyone is still going stir-fucking crazy. This is 2014 tumblr recaptured in it’s purest essence so please enjoy the shitshow while you can.
Thanks Everyone
Disclaimer
This is a repost from reddit. I really missed this sub so I decided to post some top articles from time to time until hopefully one day this community will be large enough to produce its own content.
Read the original here
I miss Jo and her mom. Wish they hadn’t killed them off, and made a spin-off about them instead.
Why did that show have to be such a sausage party.