Canada will be the first nation to start printing warnings directly onto individual cigarettes in a bid to deter young people from starting smoking and encourage others to quit.
The warnings, which will be in English and French, will include phrases like “Cigarettes cause cancer” and “Poison in every puff”.
The new regulations go into effect on Tuesday.
Starting next year, Canadians will begin to see the new warning labels.
By July 2024 manufacturers will have to ensure the warnings are on all king-size cigarettes sold, and by April 2025 all regular-size cigarettes and little cigars with tipping paper and tubes must include the warnings.
The phrases will appear by the filter, including warnings about harming children, damaging organs and causing impotence and leukaemia.
In May, Health Canada said the new regulations “will make it virtually impossible to avoid health warnings” on tobacco products.
A second set of six phrases is expected to be printed on cigarettes in 2026.
The move is part of Canada’s effort to reduce tobacco use to less than 5% by 2035 and follows a 75-day public consultation period that was launched last year.
Canada has required the printing of warning labels on cigarette packages since 1989 and in 2000 the country adopted pictorial warning requirements for tobacco product packages.
Health Canada said it plans to expand on warnings by printing additional warning labels inside the packages themselves, and introducing a new external warning messages.
Dr Robert Schwartz, of the University of Toronto, told BBC News it was good news that Canada was “moving forward with this innovation”.
“Health warnings on individual cigarettes will likely push some people who smoke to make a quit attempt and may prevent some young people from starting to smoke,” he said.
He also pointed to New Zealand, which has introduced very low nicotine cigarettes, as a leader in limiting the use of tobacco.
Mr Schwartz added: “These are the kinds of measures needed if we are serious about decreasing tobacco use.”
Tobacco use continues to kill 48,000 Canadians each year.
“Tobacco use continues to be one of Canada’s most significant public health problems, and is the country’s leading preventable cause of disease and premature death in Canada,” Public Services Minister Jean-Yves Duclos has previously said.
The Canadian Cancer Society, Canada’s Heart and Stroke Foundation and the Canadian Lung Association have all praised the warning labels, saying they hope the measures will deter people, especially young people, from taking up smoking in the first place.
Cigarette smoking is widely regarded as a risk factor for lung cancer, heart disease and stroke.
In Canada, the rate of smokers aged 15 years or older is around 10%, according to a national 2021 Tobacco and Nicotine survey but electronic cigarette use has been on the rise.
Completely and utterly pointless.
This will not change anything. It won’t convince any more people to quit.
Smoking trends have been on the correct trajectory for decades now. I recall seeing a scientific study on Reddit a few years ago that stated in cases like this where people are faced with overwhelming evidence contrary to their current opinions or lifestyles, people tended to double and triple-down on their opinions and habits. The more push there was, the bigger the blow-back. People are stubborn even when it comes to their health.
I have little doubt that the smoking trend will continue to drop, but wasting ever more resources with gimmicks like this might actually slow that downward trend some. Smokers know cigarettes are dangerous and cause cancer. Everyone does. It is beyond common knowledge at this point. Just let it all play out.
oof you need to keep more up to date on that kind of data, the trend has reversed in recent years with teenage and childhood vaping creating a new pathway to smoking.
Smoking is still going down. The disposable vapes right now are so strong that they make cigarettes pointless. Can’t even feel a smoke after I’ve had one of those cheap 50mg vapes for a few days.
In marketing, this would be considered an awareness campaign. The problem is, that everyone knows.
IMO, this is akin to Google advertising that their search engine exists, it’s pretty good, and you should try it. Alternatively, it would be apple informing people that they make electronics like computers and cellphones… (Not a specific one, just… In general). Or Nike running ads to say that they make shoes.
Thanks, everyone knows that (household name) does (the thing it does), this is not helpful.