Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.

Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.

A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.

  • blobjim [he/him]@hexbear.netEnglish
    18·
    9 months ago

    https://www.nvidia.com/en-us/design-visualization/quadro/

    NVIDIA Quadro is now NVIDIA RTX

    For over 20 years, NVIDIA Quadro® has been the world’s most trusted brand for professional visual computing. If you’re looking to update your Quadro product, you’ll find that professional visualization products are now branded as NVIDIA RTX™ and all NVIDIA enterprise products are now branded as “NVIDIA”.

    Not anymore