It’s everywhere, euro governments are constantly like “we need to preserve our architectonical heritage”, then splurge millions on gentrification projects, then slap those humongous commercials on said architectonical heritage.
Sometimes I see ads in my city from the water department. It just says “drink water, it’s good for you”. It’s not trying to manipulate me or profit off me (other than the pennies they make selling tap water which I don’t even pay for because I live in an apartment complex.
It’s so pleasant seeing “ads” that way. I’d LOOOOOVE to be able to exist and not see any advertising for products.
I would love if billboards and ads were just things like “fun fact of the day” or a bad joke or just little bits of generic health advice like that. Use these public messaging spaces for messages beneficial to the public, or at least fun for them.
Hey, Danish guy here.
It look like it’s advertisement placed on scaffolding. Apparently the ad companies don’t care about the laws/rules on advertisements on scaffolding, so the ad companies abuse that Copenhagen politicians haven’t enforced the rules regarding those ads.
In Copenhagen, the major has very recently commented on it, calling it “The Wild West” (link to article, use DeepL or other tools for translations).
So usually it’s not advertisements placed on a building itself, but on the scaffolds they use, when they’re renovating buildings, or doing roof-work/repairs, etc.
Is that a building covered with advertisements in the background? It makes it so much more dystopian I swear.
It’s everywhere, euro governments are constantly like “we need to preserve our architectonical heritage”, then splurge millions on gentrification projects, then slap those humongous commercials on said architectonical heritage.
Sometimes I see ads in my city from the water department. It just says “drink water, it’s good for you”. It’s not trying to manipulate me or profit off me (other than the pennies they make selling tap water which I don’t even pay for because I live in an apartment complex.
It’s so pleasant seeing “ads” that way. I’d LOOOOOVE to be able to exist and not see any advertising for products.
I would love if billboards and ads were just things like “fun fact of the day” or a bad joke or just little bits of generic health advice like that. Use these public messaging spaces for messages beneficial to the public, or at least fun for them.
Yup. Giant screens.
Edit: On top of the buildings. As Kovpak pointed out, there are also ads on the scaffolding, those aren’t screens.
Hey, Danish guy here. It look like it’s advertisement placed on scaffolding. Apparently the ad companies don’t care about the laws/rules on advertisements on scaffolding, so the ad companies abuse that Copenhagen politicians haven’t enforced the rules regarding those ads.
In Copenhagen, the major has very recently commented on it, calling it “The Wild West” (link to article, use DeepL or other tools for translations).
So usually it’s not advertisements placed on a building itself, but on the scaffolds they use, when they’re renovating buildings, or doing roof-work/repairs, etc.