My last two tellys are high-end Samsungs and the updating for apps is pretty flaky….there is also that point where they stop supporting Netflix etc as they stop codec support for that model. Personally I used the Samsung apps for years, but have not looked back since I decided to get two HomePods and the latest Apple TV to use them (I have had various ATVs over the years). Biggest things for me are the access to my films etc purchased for the ATV (and the extras / special versions that you cannot play on the Samsung app), the ‘stuff you might be interested in’ for BBC, ITV etc (and up next), the super quick interface (Samsung struggles sometimes) and the superior picture (and sound using Atmos) than the samsung