Very good point! He’ll be in a reasonably good place when YouTube goes to shit.

First of all, thank you for the fantastic feedback.

We live in a society that commodifies everything, and as human-made content becomes rarer, more people like Veritsaium will be presented with more and increasingly lucrative opportunities to sell bits and pieces of their authenticity for manufactured content (be it by AI or a marketing team), while new people that could be like Veritsaium will be drowned out by the heaps of bullshit clogging up the web.

This is exactly the point I was trying to make in the last section, except I used MrBeast as an example because I felt like it was easier for readers to accept his propensity for cutting corners to make a buck. But yes, I agree, things will get worse. Before it was common knowledge that cigarettes caused cancer, a whole lot of people had to get cancer.

I also think it’s important to remember that people don’t actually follow Veritasium directly. They follow him indirectly by means of YouTube. If people could actually follow him directly he wouldn’t need to worry about competing with AI crap for the attention of YouTube’s algorithm. But of course, YouTube would never allow that.

Eh, what you’ve identified as the thesis is actually just a butt-covering footnote to prevent Reddit-style “ackchually” comments. When I wrote it I was still submitting posts to Reddit. I guess that’s on me for assuming the central point was more obvious.

For sure, they also don’t congregate in Williamsburg much anymore.

Something I think about a lot is how the “hipster” movement in the early 2000s was extremely anti- consumer culture. They were building easy to repair “fixie” bikes instead of driving cars, they were brewing their own beer and buying/mending clothes they bought second hand. They were moving to abandoned factory loft apartments in similarly abandoned urban areas.

Then, the artists living in lofts, making zines and and knitting sweaters got priced out. And now in pop culture the term “hipster” has largely replaced “yuppie” to mean an elitist, snobby, and extremely pro consumer culture sort of person, which is basically the opposite of what the young people in the early 2000s were doing. I’m not a conspiracy theorist but I have to imagine that the big corps saw the movement as a threat, and did an classic rebrand on them, like car companies did with the minivan to sell more SUVs.

The feedback loop is the most disturbing part, IMO. You have an algorithm deciding what gets popular, which means creatives hoping to be financially sustainable have to cater to it to some degree, which reinforces the algorithm and removes a little bit of uniqueness from society.

Creative people have always had to consider"what sells" to some degree if they want to make money from their effort, but we’ve gone beyond artists making “art with some degrees of marketability” into making products called “art” with little of the emotional/intellectual "challenge’ that comes with unique works.

My first reaction was that this excerpt reminds me of a piece I wrote two years ago called “The Airbnb-ification of the arts”, about how artists looking to make a career out of art are forced to cater to an algorithm that favors comfortable predictability over depth or uniqueness. My essay was heavily inspired by Kyle Chayka’s famous 2016 essay “Welcome to Airspace”.

Jokes on me for not reading the byline because it turns out Kyle wrote the book this excerpt is from! lol good for him. Looking forward to reading it.

I’m curious to know if he has a presence on Mastodon or any other Social Web apps, he’s a really great writer I’d like to follow.

Haha I know that made me chuckle too

It’s unfortunatley really, really hard to get noticed whatsoever as an artist without social media these days if you don’t have any industry connections.

Wow, I’ve never heard music with such a stunning lack of soul before! 10/10 I bought every album.

Exactly, well said.

When I switched to Substack it was just a Mailchimp alternative (I don’t think Mailchimp moderates what they send out either). They were a service, not a platform. But since then Substack has added a lot of social elements. And now that I’ve been made aware of their stance, I’m planning my exit ASAP.

Exactly. FTA:

"Trust and safety” departments are kinda like “Human Resources” departments. They exist to help the company avoid expensive lawsuits and expensive PR blunders. These departments, I assume, are comprised of good-hearted people who care deeply about their work and the well being of others. But they are fighting a battle that the companies do not actually want to end.

It’s literally in the article lol

I actually did jump into the replies and went back and forth with him a bit and I do think he (finally) understood the FOSS perspective. I think a lot of people get very hung up on this concept of a customer-product relationship and for some people it’s a very hard mindset to break out of. I often forget that while “FOSS” is software, the “free software movement” is not really about software, it’s political.

It’s like telling someone with a shitty landlord to move to a new free house which they get to own

“Hey so my free car that was built and maintained entirely by volunteers who received no financial compensation and was provided to me no strings attached is making a weird noise and I don’t want to learn how to fix it myself nor am I willing to wait for someone else to fix it, nor am I willing to even tell the car-builders it has a problem.”

In this context suggesting they complainer pay for a car doesn’t sound so crazy?

I and a few other people kinda chatted with him a while and the reality kinda seemed to click with him? He was very stuck on “it is a product and I am the customer” mindset that is very ingrained into so many people. He said filing a bug report felt “dehumanizing” and we tried to illustrate that it can actually feel empowering if you view yourself as a collaborator, not a customer. I think he’s coming around.

At least I hope he is because (opinion on FOSS aside) he really is one of the all-time best creators on YouTube right now.

Exactly! I actually talked back and forth with him a bit and eventually said that “complaining about a missing FOSS feature is like complaining to the volunteer ladeler at a soup kitchen about the lack of a gluten-free option. It’s just not the path to getting the change you want.”

In the end he seemed to get what I was saying, but was still irritated. I’ve been really learning lately how hard it is for some people not to see themselves as customers in FOSS land.

Very well said all around, (and in many fewer words than it took me) I may actually quote you in the future! Hadn’t seen that 2018(!) Esquire article before today either. Kind of sad “Twitter without Nazis” wasn’t a more compelling selling point. Just speaks to the power of network effects, I suppose.