He wanted to make a big glitzy award show like the Oscars because he (and many other people in games media) desperately want gaming to be seen as relevant or artistic or mainstream or whatever and in order to make a big glitzy award show he needed a ton of money so he just made the show one big series of ads.
He wanted to make a big glitzy award show like the Oscars because he (and many other people in games media) desperately want gaming to be seen as relevant or artistic or mainstream or whatever and in order to make a big glitzy award show he needed a ton of money so he just made the show one big series of ads.