Funny part is that the term “middle class” originated from feudal times to describe people who were neither aristocrats/landed gentry (aka upper class) nor peasantry/proles (aka lower class). So basically, the bourgeoise and highly educated bureaucracy.
Her tactics did work for her. Her base has become immensely cult like and she did have a lot of voters. The actual problem was inflation + Palestine.
You cannot get by with an incoherent narrative on those issues because when people feel things with their wallet or have dead family members, they will pay a lot closer attention.