I own an Ultra upstairs and Appletv downstairs. Roku does have ads, but not as many in my opinion as Amazon. I find Air play works more consistently and faster on appletv than on the Roku. My young children enjoy using the remote on Roku more than Appletv. The find my remote sound on the remote on Roku is nice. I think the picture quality is slightly better on appletv than Roku. Appletv will probably faster longer than Roku. Appletv feels a bit more high end than Roku, if you care about that sort of thing.