Demographics played a huge part, a massive bubble of readers with a book they could be interested in. Tolkien’s Lord Of The Rings books came out in time for the Baby Boomers to read them at just the right time. Mega rock 'n roll bands created songs around LOTR (such as Led Zeppelin). So all these Boomers had all their kids at just the right age for Harry Potter.
And then the clever message about getting kids to read ‘wholesome’ stories of a poor kid doing well in a fantastic world appealed to parents and kids alike.
Publishers kept the train rolling by getting these kids into other books as they got older, like the teenage vampires and dystopian games.
Demographics played a huge part, a massive bubble of readers with a book they could be interested in. Tolkien’s Lord Of The Rings books came out in time for the Baby Boomers to read them at just the right time. Mega rock 'n roll bands created songs around LOTR (such as Led Zeppelin). So all these Boomers had all their kids at just the right age for Harry Potter.
And then the clever message about getting kids to read ‘wholesome’ stories of a poor kid doing well in a fantastic world appealed to parents and kids alike.
Publishers kept the train rolling by getting these kids into other books as they got older, like the teenage vampires and dystopian games.
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