livelikeian@alien.topBtoApple@hardware.watch•Whats the real reason Apple stopped including headphones and power adapters in the phone box?English
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1 year agoI mean, the answer is very clear. It’s not one reason, but several:
- Reduced unit cost on the iPhone from removing the items and reducing the packaging requirements.
- Ability to sell the items separately at probably a higher per unit margin.
- Operations optimization. Reduced box size translates to significant reduction to freight costs.
- Adds to corporate sustainability results.
Marketing is… marketing.